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Only Whitelisted Sites Can Display Videos Within Google Reader

If you're hosting your blog on wordpress.com and are embedding video in your blog post, don't expect for it to show up in Google Reader. That's what Google employees confirm in a Google Groups thread. According to Mihai, a Google...

Links In JavaScript & Flash: Damned If You Do & Damned If You Don't

A Google Webmaster Help thread asks, can Google read links in Flash files or JavaScript? The simple answer is yes, they can. But it is not that simple. Some people want to know the answer to this question because they...

Yahoo to Retain 90 Days of Search History

Yesterday, the blogsophere was abuzz with news that Yahoo will be retaining data for 90 days. At Search Engine Land, Barry explains that "[t]he data policy is not just inclusive of their search data but also their page views, page...

Tips & Information

PageRank Links Votes

PageRank Links as "votes" In other words, a page rank results from a "ballot" among all the other pages on the World Wide Web about how important a page is. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it ("incoming links"). A page that is linked by many pages with high rank receives a high rank itself. If there are no links to a web page there is no support of this specific page.

In early 2005, Google implemented a new attribute, rel="nofollow", for the HTML link element, so that website builders and bloggers can make links that Google will not follow for the purposes of PageRank—they are links that no longer constitute a "vote" in the PageRank system. The nofollow attribute was added in an attempt to help combat comment spam.

The Google Toolbar PageRank goes from 0 to 10. It seems to be a logarithmic scale. The exact details of this scale are unknown. The name PageRank is a trademark of Google. Whether the pun on the name Larry Page and the word "page" was intentional or accidental remains an open question. The PageRank process has been patented (U.S. Patent 6,285,999).

An alternative to the Page rank algorithm is the HITS algorithm proposed by Jon Kleinberg