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Headline News

Google Authorizes One True Media as AdWords Video Reseller

One True Media just launched a video advertising partnership with Google Ad Words.

The deal utilizes One True Media's video platform:SpotMixer, which helps small and medium-sized businesses build video campaigns with" easy-to-use, yet sophisticated" templates and tools for  video ad creation, distribution and analytics.

After SpotMixer simplified the video production process in 2005,  the next priority was distribution. During my interview with One True Media co-founder and CEO John Love , he explained how financial support from  DAG Ventures, NTT Finance,Kleiner Perkins Caufield & Byer and Young Chung provided the V.C. and customer feedback provided the  incentive to pursue and finalize the deal.

What we heard from early customers was  'there's another barrier' that's on the distribution side of things. That's what this announcement is about - making distribution as simple as the creation. It's a complete one- stop shop for creators.You can take an ad and distribute in a low-cost and easy fashion on the latest advertising network, (Google). 

SpotMixer offers marketers the ability to cost-effectively create, target and manage online video ad campaigns in a self-serve environment. With SpotMixer, businesses can eliminate the costly middle man by creating and producing their own ads, overseeing the campaigns, and directly managing distribution of those ads, both online and on television.

One True Media developed Spot Mixer last May. Since its creation, the  video platform has lured over 3 million users,and an average of 10,000 videos created every day. Love and Kathleen Farley, the VP of product marketing, noticed many of the videos were being created by businesses with "how-tos", customer testimonials and  product reviews. One True Media's video partnership with Google didn't occur overnight.Implementation of their API, creation and distribution, required several months of work.

The finished product is a template with "sophisticated,yet simple to use" interface. Spot Mixer provides users with a library of music and other content to use to supplement their own.Templates can be altered by the user at any time.Typical ads run  15-30 seconds and the templates are designed according to brand identity or the relevant industry.
Kathleen Farley said.
 

We have our own that's one of the reasons we love our partnership with Google , we're taking the complexity out of the process and giving small business access to what was only previously available to big brands. I had a customer tell me he  was able to produce his campaign within 30 minutes,and I would be surprised if it takes more than an hour.
 

How much is it going to cost you?

Once you have paid a flat $49 month fee for a spot network, you can make any changes covered in your flat fee, and to join the Google content network
You pay CPM, with minimum daily bid of 10 dollars. You can change your campaign at any time, and the Google network cost depends on keywords and who you're targeting.

In the volatile current economic climate, simplified ad distribution can reduce overhead costs that virtually every company faces, and Love believes that's one of the most appealing aspects of SpotMixer's deal with Google.

They can do what they hired other people to do at a fraction of the cost, which is very important to these business that want to have control.


 

Kathleen Farley also sees the potential for SpotMixer to level the playing field between small and large businesses.

 

We're taking the complexity out of the process and giving small business access to what was only previously available to big brands. That's one of the reasons we love our partnership with Google.

 

 

What is G? Commercial Drives BCS Viewers to Google

As I watched Ohio State and Texas battle in the Fiesta Bowl last night, a mysterious 60-second commercial  grabbed my attention.

It was narrated by Lil Wayne, and sports icons scrolled across the screen, including Dwayne Wade, Derek Jeter, Bill Russell and Muhammed Ali. They're followed by three men in white masks and the commercial ends with a capital G
So what's G?
According to Lil Wayne, it's more than just a new line of a low-carb sports drinks,G is:

• The emblem of a warrior
  
• The swagger of an athlete
  
• A champion AND a dynasty
  
• Gifted
  
• Golden
  
• Genuine
  
• Glorious-
  
• A lower case god
  
• The greatest of all time.
  
• The heart hustle and soul of the game

Luckily for Gatorade, the game was so boring that I decided to search "what is G? commercial" to learn more about the ad. (Which is exactly what they wanted me to do)

.I used to enjoy Gatorade's commercials as much as the games they interrupted. We saw Michael Jordan's best moves in the "Be Like Mike" series and Keith Jackson's rendition about "The Legend of Gatorade", which detailed the history of the drink's creation at the University of Florida. Who could forget the  quote from co-creator Dr. Robert Cade.
 

 Naturally we called the stuff Gatorade
 

In search of a new market, Gatorade's executives have changed course from Jordan highlights and history lessons. Star power is still important, but the new line of drinks featuring low carbs imply that Pepsi co, Gatorade's, parent company, is attemping to expand its appeal to pop-culture as a whole, in addition to athletes.

Trueblood: Internet Marketing Story of the Year

Our readers have spoken, and they declared Marketingshift's top story of 2008: HBO's extreme marketing of Trueblood.

Jason Dowdell wrote the first Trueblood plost after he received an unusual package containing a vial full of red liquid along with a small card with Japanese writing on it and a URL. Eventually, Jason realized it was HBO's creative media pack to promote the new series, Trueblood.

Before we knew it, readers were hooked on the HBO hit series about modern vampires. Four months after the post, we still receive comments on a daily basis, which is why it comes as no surprise that Trueblood received 41% of the  total votes out of 10 stories. It was followed by Amazon's holiday sales record, which received 25% of the vote. In third place, there was a tie between the boycottalabamanow.com controversy and our post about slower traffic for eBay and Best Buy during holiday sales. They each received 16.7% of the vote.

We're glad you voted and enjoyed the crazy ride known as 2008 with us. We can't wait to see the amazing developments in 2009.

Tips & Information
Higher Page Rank brings More Web Traffic

Many surfers use the Google or Alexa toolbars that integrates into their web browsers which and makes it easier for them to search and navigate through Internet. However, how many of these same surfers have the "overall page rank" indicator on these bars which shows either a ranking or the importance of the page?

The overall page rank in directories like Google, Yahoo or Alexa is the key factor while doing a search. It decides which websites or pages deserves the top places in the results of the search of a given keyword. The search engine basically uses several calculations to decide the importance of each webpage. For example, let's say that you prepared a webpage supplying the users with focused, detailed and understandable information. You think your page deserves a high importance, therefore when you search for the theme of your website, you believe it should be shown in the top 20. Well, sometimes life is cruel. If you didn't optimize your webpage for a specific keyword, if you don't get enough inbound links directing other users to your site, you would probably be disappointed by your sites 1 to 10 importance rating in Google. However don't despair! It's still worth fighting for. Here are several of the factors which are figured into the calculation to decide the ranking of a website. First of all, Internet is not like the streets of a city: if you put your "shop" in a busy street, people will drop by your place. No visit on Internet is a coincidence, you must have links from other sites (inbound links). You also have to increase the internal linking to interesting content within your website so that visitors will "hang around" on your site and hopefully tell others. So your first factor for the page rank is the linking of your page. Secondly, pages which attract more users (i.e. number of unique daily users) are obviously more important in the "eyes" of the search engines. This, being the dependent variable in our equation, grows directly proportional to the inbound links. So, page rank also increases with the number of unique users. At last, relative, focused content increases the importance of your page (page rank). Initially, every page you add to your site increases the overall page rank of the whole before you start adding other improvements such as in-context hyperlinks, because according to Google authorities, the hyperlinks that you place inside the content of the page are accepted to be more valuable. On the web, there are No lucky days, No coincidences or serendipities. If you want traffic on your page, you must create it yourself. You have to put quality, focused original and interesting content on your page and you have to increase the number of the inbound links. The traffic on your site will increase automatically depending on the other variables. Finally, one day you will look at your site and see that the page rank has jumped from 1 to 4 or even higher and you will rejoice.