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Headline News

Following APIs to embed media in a website, Google has released API that makes it possible to embed Books into webpages. The books are available via Google Book Search.

An excerpt from Google Operating System

"As on the Book Search site itself, you can search within the book, zoom in and out on the page, and browse up to 20% of the book," explains Inside Google Book Search. The new widget is already used by online catalogs like WorldCat.org and social book sites like weRead to preview books.
See full article.

Related Entries:

Google Takes World's Books Online - 20 January 2007

Google Print 改名为 Books Search - 20 十一月 2005

Google Books Adds New Features - 22 September 2007

Children's Books By Celebrities - 25 June 2008




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LimitNone, a small software company has sued Google for copying its product - for Microsoft Office calendar items and email to Gmail.

An excerpt from Wired

The dispute centers around a LimitNone-developed tool that allows people to move Microsoft Office calendar items and email to the Google platform. The Chicago-based company claims it showed this tool to senior members of the Google Apps team in early 2007. The LimitNone team was repeatedly assured that Google would not roll out a competing product.


It does seem an obvious sort of application that Google would have wanted to develop. Though it does help that LimitNone will get a lot of publicity for this. See full article.

Related Entries:

Google Buying 5% Of AOL For US $1 Billion - 17 December 2005

Verizon Wireless Sues I-VEST over Spam - 03 June 2007

What's Behind Google's $4.6 Billion Incentive for the 700Mhz Auction - 21 July 2007

Wi-LAN Sues the World - 01 November 2007

Motorola Sues Former Exec - 21 July 2008




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This August brings the world's top search marketers to Silicon Valley's doorstep at Search Engine Strategies San Jose on August 18-22, 2008. Register today and get your search marketinglinks questions answered by attending the search marketing training classes and talk directly to search executives from Google, Yahoo and MSN.

Conference highlights include:
For more info go to the SES San Jose website.

Explore some of the most in-demand sessions:
  • Universal & Blended Search
  • Maximizing SEO Returns With User Generated Content
  • Global Search for the B2B SEM
  • Successful Tactics for Social Media
  • Igniting Viral Campaigns
  • Search Around the World
For a complete conference agenda, click here.

This post is sponsored by SES San Jose. See full article.

Related Entries:

10 Reasons Why Search Engine Marketing Job Is HOT! - 22 March 2007

Sponsored Post: Search Engines Strategies 2008 - 07 August 2008

Sponsored Post: Search Engine Strategies 2008 - 07 August 2008

Sponsored Post: Search Engine Strategies 2008 - 07 August 2008




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Tips & Information
Higher Page Rank brings More Web Traffic

Many surfers use the Google or Alexa toolbars that integrates into their web browsers which and makes it easier for them to search and navigate through Internet. However, how many of these same surfers have the "overall page rank" indicator on these bars which shows either a ranking or the importance of the page?

The overall page rank in directories like Google, Yahoo or Alexa is the key factor while doing a search. It decides which websites or pages deserves the top places in the results of the search of a given keyword. The search engine basically uses several calculations to decide the importance of each webpage. For example, let's say that you prepared a webpage supplying the users with focused, detailed and understandable information. You think your page deserves a high importance, therefore when you search for the theme of your website, you believe it should be shown in the top 20. Well, sometimes life is cruel. If you didn't optimize your webpage for a specific keyword, if you don't get enough inbound links directing other users to your site, you would probably be disappointed by your sites 1 to 10 importance rating in Google. However don't despair! It's still worth fighting for. Here are several of the factors which are figured into the calculation to decide the ranking of a website. First of all, Internet is not like the streets of a city: if you put your "shop" in a busy street, people will drop by your place. No visit on Internet is a coincidence, you must have links from other sites (inbound links). You also have to increase the internal linking to interesting content within your website so that visitors will "hang around" on your site and hopefully tell others. So your first factor for the page rank is the linking of your page. Secondly, pages which attract more users (i.e. number of unique daily users) are obviously more important in the "eyes" of the search engines. This, being the dependent variable in our equation, grows directly proportional to the inbound links. So, page rank also increases with the number of unique users. At last, relative, focused content increases the importance of your page (page rank). Initially, every page you add to your site increases the overall page rank of the whole before you start adding other improvements such as in-context hyperlinks, because according to Google authorities, the hyperlinks that you place inside the content of the page are accepted to be more valuable. On the web, there are No lucky days, No coincidences or serendipities. If you want traffic on your page, you must create it yourself. You have to put quality, focused original and interesting content on your page and you have to increase the number of the inbound links. The traffic on your site will increase automatically depending on the other variables. Finally, one day you will look at your site and see that the page rank has jumped from 1 to 4 or even higher and you will rejoice.


 

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