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Headline News

SearchDay | Buying Links is Hard Work

Today's search engine marketing news and opinion: Buying Links is Hard Work; What Will 2009 Bring Us?; Online Video Wins the 9-5 Hour, Weekdays; and more.

SearchDay | Buying Links is Hard Work

Today's search engine marketing news and opinion: Buying Links is Hard Work; What Will 2009 Bring Us?; Online Video Wins the 9-5 Hour, Weekdays; and more.

SearchDay | PPC Landing Pages: PPC Visitors Have ADD

Today's search engine marketing news and opinion: PPC Landing Pages: PPC Visitors Have ADD; Link Building Strategies in Troubled Economic Times; Google Website Optimizer Launches New Help Forum; and more.

Tips & Information

Paid Inclusion

Paid inclusion is a fee-based model for submitting website listings to search engines. The fee structure is used by search engines as a filter against superfluous submissions, and also as a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be cataloged on a regular basis. A per-click fee may also apply. Each search engine is different. Some sites only allow paid inclusion, although these have had little success. More frequently, many search engines, like Yahoo, mix paid inclusion (per-page and per-click fee) with results from web crawling. Others like Google do not let webmasters pay to be in their search engine listing (advertisements are shown separately and labeled as such).

Often the line between pay-per-click advertising and paid inclusion is debatable. Some have lobbied for any paid listing to be labeled as an advertisement. While, defenders insist they are not actually ads since the webmasters do not control the content of the listing, its ranking, or even whether its shown to any users.

SEOs often use paid inclusion, since they can quickly get their pages into the web index, test out of different approaches to improving ranking, and see the results, often within a couple days, instead of waiting weeks or months. Sometimes knowledge gained is then used to optimize other web pages, without payment.