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Headline News

Is Social Media Really a Viable Link Building Option?

Michael Gray has written a great piece at Search Engine Land on how stories promoted in a social media site have actually translated to higher rankings. He takes a bunch of unpopular domains (e.g. not Forbes, Jalopnik, or other known...

Cuil Says it's Not Cool to Comment Spam

Is Cuil, the new search engine that seems to have lost momentum, trying to bring brand awareness back to the forefront by adding spam comments to blogs? That's what I'd say -- after all, they spammed my blog: And that's...

Does Google Throttle Domain Traffic?

If you get a really high ranking on Google, should you see less traffic? A WebmasterWorld user says that he's getting much higher rankings than before (increases to the first page from page 11) and he's still not getting a...

Tips & Information

RSS is a family of XML file formats for web syndication used by (amongst other things) news websites and weblogs. The abbreviation is used to refer to the following standards:

Rich Site Summary (RSS 0.91)

RDF Site Summary (RSS 0.9 and 1.0)

Really Simple Syndication (RSS 2.0)

The technology behind RSS allows internet users to subscribe to websites that have provided RSS feeds; these are typically sites that change or add content regularly. To use this technology, users are required to download an aggregation service, which presents new articles in a list, giving a line or two of each article and a link to the full article or post. Unlike subscriptions to pulp-based newspapers and magazines, RSS subscriptions are free.

The RSS formats provide web content or summaries of web content together with links to the full versions of the content, and other meta-data. This information is delivered as an XML file called RSS feed, webfeed, RSS stream, or RSS channel. In addition to facilitating syndication, RSS allows a website's frequent readers to track updates on the site using a news aggregator.