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Headline News

What is G? Commercial Drives BCS Viewers to Google

As I watched Ohio State and Texas battle in the Fiesta Bowl last night, a mysterious 60-second commercial  grabbed my attention.

It was narrated by Lil Wayne, and sports icons scrolled across the screen, including Dwayne Wade, Derek Jeter, Bill Russell and Muhammed Ali. They're followed by three men in white masks and the commercial ends with a capital G
So what's G?
According to Lil Wayne, it's more than just a new line of a low-carb sports drinks,G is:

• The emblem of a warrior
  
• The swagger of an athlete
  
• A champion AND a dynasty
  
• Gifted
  
• Golden
  
• Genuine
  
• Glorious-
  
• A lower case god
  
• The greatest of all time.
  
• The heart hustle and soul of the game

Luckily for Gatorade, the game was so boring that I decided to search "what is G? commercial" to learn more about the ad. (Which is exactly what they wanted me to do)

.I used to enjoy Gatorade's commercials as much as the games they interrupted. We saw Michael Jordan's best moves in the "Be Like Mike" series and Keith Jackson's rendition about "The Legend of Gatorade", which detailed the history of the drink's creation at the University of Florida. Who could forget the  quote from co-creator Dr. Robert Cade.
 

 Naturally we called the stuff Gatorade
 

In search of a new market, Gatorade's executives have changed course from Jordan highlights and history lessons. Star power is still important, but the new line of drinks featuring low carbs imply that Pepsi co, Gatorade's, parent company, is attemping to expand its appeal to pop-culture as a whole, in addition to athletes.

Tech Companies to Watch in 2009

As we enter 2009, former tech leaders are scrambling for solutions to spark sales, while expanding 3G technology is opening new doors forambitious developers.

Freeverse: Developed several top-selling iPhone Apps, including Flick Fishing, Flick Bowling and Wingnuts Moto Chaser.

Epic Tilt: Developed popular games and apps for App Store, including ESPN Cameraman, Pussycatt Dolls Party Pack, and Be like Lil Wayne.

Lexcycle: Creators of the Stanza App, which includes hundreds of classic literary works for free reading.

Geezeo.com: Combines social networking, personal finance, and a unique gauge of the economy. Geezeo uses member-submitted banking data to analyze consumer trends..

China Mobile Limited: China's primary mobile provider is rapidly building its 3G network and it's potential market is larger than the  entire U.S. population.

tv.com: CBS' answer to youtube and hulu, TV.com uses neutral platform that broadcasts hit shows from each of the major networks, including Grey's Anatomy and Heroes.

Microsoft: Jerry Seinfeld and the Mojave Experiment ads didn't convince customers or investors that the company has gone stale.

Ooyala: Founded by three former Google leaders, Ooyala has over 5,000 publishers using its syndication platform - Backlot. Ooyala's goal is to build a successful technology company that focuses on delivering premium video content to  providers, advertisers, and most importantly, consumers.

Sony: 2008 was a rough year for Sony. Disappointing PS3 sales and exploding PC batteries and a layoff of 16,000 workers combined to scare investors from the tech giant.

Nintendo: Wii's phenomenal success continues to amaze investors, but the momentum will eventually stall. What's the next big product from one of our favorite video game makers?

Google Authorizes One True Media as AdWords Video Reseller

One True Media just launched a video advertising partnership with Google Ad Words.

The deal utilizes One True Media's video platform:SpotMixer, which helps small and medium-sized businesses build video campaigns with" easy-to-use, yet sophisticated" templates and tools for  video ad creation, distribution and analytics.

After SpotMixer simplified the video production process in 2005,  the next priority was distribution. During my interview with One True Media co-founder and CEO John Love , he explained how financial support from  DAG Ventures, NTT Finance,Kleiner Perkins Caufield & Byer and Young Chung provided the V.C. and customer feedback provided the  incentive to pursue and finalize the deal.

What we heard from early customers was  'there's another barrier' that's on the distribution side of things. That's what this announcement is about - making distribution as simple as the creation. It's a complete one- stop shop for creators.You can take an ad and distribute in a low-cost and easy fashion on the latest advertising network, (Google). 

SpotMixer offers marketers the ability to cost-effectively create, target and manage online video ad campaigns in a self-serve environment. With SpotMixer, businesses can eliminate the costly middle man by creating and producing their own ads, overseeing the campaigns, and directly managing distribution of those ads, both online and on television.

One True Media developed Spot Mixer last May. Since its creation, the  video platform has lured over 3 million users,and an average of 10,000 videos created every day. Love and Kathleen Farley, the VP of product marketing, noticed many of the videos were being created by businesses with "how-tos", customer testimonials and  product reviews. One True Media's video partnership with Google didn't occur overnight.Implementation of their API, creation and distribution, required several months of work.

The finished product is a template with "sophisticated,yet simple to use" interface. Spot Mixer provides users with a library of music and other content to use to supplement their own.Templates can be altered by the user at any time.Typical ads run  15-30 seconds and the templates are designed according to brand identity or the relevant industry.
Kathleen Farley said.
 

We have our own that's one of the reasons we love our partnership with Google , we're taking the complexity out of the process and giving small business access to what was only previously available to big brands. I had a customer tell me he  was able to produce his campaign within 30 minutes,and I would be surprised if it takes more than an hour.
 

How much is it going to cost you?

Once you have paid a flat $49 month fee for a spot network, you can make any changes covered in your flat fee, and to join the Google content network
You pay CPM, with minimum daily bid of 10 dollars. You can change your campaign at any time, and the Google network cost depends on keywords and who you're targeting.

In the volatile current economic climate, simplified ad distribution can reduce overhead costs that virtually every company faces, and Love believes that's one of the most appealing aspects of SpotMixer's deal with Google.

They can do what they hired other people to do at a fraction of the cost, which is very important to these business that want to have control.


 

Kathleen Farley also sees the potential for SpotMixer to level the playing field between small and large businesses.

 

We're taking the complexity out of the process and giving small business access to what was only previously available to big brands. That's one of the reasons we love our partnership with Google.

 

 

Tips & Information

Spreading word-of-mouth advertising through forums

As many webmasters and regular web-surfers would know, an online forum community is a great place to meet large groups of people online. Forums provide a means through which visitors to a website can interact with one another and exchange ideas or reviews of products or just talk about anything under the sun. Acute marketers and webmasters will already know that these communities are often excellent places for free advertising.

Word-of-mouth advertising can be used to refer to advertising by which people pass on the marketing message through communication between people. A forum community provides just the setting for word-of-mouth advertising to spread due to its nature of discussion and community structure. Any one member who joins the community is entitled to post his/her thoughts by creating new forum threads or to reply to others or counter someone else's arguments. Every post that is made is an opportunity to spread some word-of-mouth advertising. This is often done through forum profiles and signatures. A signature is a small description of the member. Most forum communities have no qualms about members posting some self-advertising messages in their signatures, as long as the advert is not too obtrusive. Therefore, forum members can make use of their signatures to post links to their websites or links to products that they are selling. By participating actively in forum communities, one can easily reach a large audience. Because everyone on the forum who participates in the discussion is reading the posts of all members in the discussion as well as signatures, an attractive link will arouse their interests and incite them to click on the link to go to your advertised site. Imagine the impact that this would have in a forum community with thousands of members and your signature appearing in thousands of posts. The boundaries in this form of word-of-mouth advertising is limitless as it largely depends on how much you post and participate in the discussions. The more you participate engagingly, the more times your links appear and the more chances people get to see and interest them to view your site.

Of course, care must be taken to ensure that you are following the proper etiquette as specified by the forum community and that you do not spam the forums. Spamming happens when someone joins in every discussion and posts useless comments that are not constructive. Spammers are often penalized by being banned from the forum for spamming their links in the forum.