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SearchDay | User Ratings and Reviews: Join the Conversation

Today's search engine marketing news and opinion: User Ratings and Reviews: Join the Conversation; Citysearch Launches Application for iPhone; Google Chrome Out of Beta; and more.

SearchDay | Will Social Networks Become the New Inbox?

Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; Keyword Discovery 101, Part 2; Google, Lessig Defend Net Neutrality Positions; and more.

Tips & Information

RSS is a family of XML file formats for web syndication used by (amongst other things) news websites and weblogs. The abbreviation is used to refer to the following standards:

Rich Site Summary (RSS 0.91)

RDF Site Summary (RSS 0.9 and 1.0)

Really Simple Syndication (RSS 2.0)

The technology behind RSS allows internet users to subscribe to websites that have provided RSS feeds; these are typically sites that change or add content regularly. To use this technology, users are required to download an aggregation service, which presents new articles in a list, giving a line or two of each article and a link to the full article or post. Unlike subscriptions to pulp-based newspapers and magazines, RSS subscriptions are free.

The RSS formats provide web content or summaries of web content together with links to the full versions of the content, and other meta-data. This information is delivered as an XML file called RSS feed, webfeed, RSS stream, or RSS channel. In addition to facilitating syndication, RSS allows a website's frequent readers to track updates on the site using a news aggregator.