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SearchDay | Buying Links is Hard Work

Today's search engine marketing news and opinion: Buying Links is Hard Work; What Will 2009 Bring Us?; Online Video Wins the 9-5 Hour, Weekdays; and more.

SearchDay | Social Shopping: Build Long-Term Traffic and Trust

Today's search engine marketing news and opinion: Social Shopping: Build Long-Term Traffic and Trust; Google Product Search + Mobile = The Future?; Yahoo! Unveils Social Inbox; and more.

Tips & Information

Search Engine Ethical Methods

Ethical methods require more effort and time than unethical methods. Search engines attempt to provide relevant search engine results, but relevancy is dependent on the user's perception. However, ethical methods are most likely to result in quality, long-term results as search engines consistently combat spammers. Arguably, the most ethical method is to have worthwhile content to which many other web sites will voluntarily link. Another important ethical method is to improve the quality of coding by eliminating validation errors and unnecessary complexity that may interfere with search engine indexing.

Notify Search Engines

The first step is to notify the search engines of the existence of the site. This is accomplished by various means, the easiest of which is a link from a different site. Search engine spiders will follow that link and make a note of the site's existence in the search engine's index. This method is also preferred as it results in an inbound link. Another option is to submit your site's URL manually to search engine and other directories, such as DMOZ. Thirdly, the major search engines have paid business directories (paid inclusion) that result in more timely inclusion.