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Headline News

How to choose the right keywords for your site

Many businesses recognize that search engines can bring volumes of highly targeted prospects to their website, typically at a fraction of the cost of traditional marketing. Unfortunately, these same companies often overlook the most important part of their search engine marketing campaigns, which is keyphrase selection and evaluation.

The myth of the 50,000 search engines

There are submission services (and spam email messages) that promise to submit your website to 50,000 search engines. Some website promotion tools also claim that they can submit your website to thousands of search engines. Be very careful when you see such an offer.

Are your AdWords results getting worse?

If you find that your per click prices are going through the roof while your conversions are going down you should check your AdWords strategy. These tips will help you to save a weak campaign.

Tips & Information

Web Crawler

A web crawler (also known as a web spider or ant) is a program which browses the World Wide Web in a methodical, automated manner. Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine, that will index the downloaded pages to provide fast searches.

A web crawler is one type of bot, or software agent. In general, it starts with a list of URLs to visit. As it visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit, recursively browsing the Web according to a set of policies.