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SearchDay | Will Social Networks Become the New Inbox?

Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; SEO Site Structure 101; The Good, The Bad, The Ugly: Google 2008 Review; and more.

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Today's search engine marketing news and opinion: Use Caution When Growing Your Site; 50 Most Memorable Moments in Search for 2008; Online Holiday Shopping Down 3% Overall for 2008; and more.

SearchDay | Search Shifts and Predictions for 2009

Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.

Tips & Information

Blog

A blog, originally (and often still) known as a weblog, is a web-based publication consisting primarily of periodic articles (normally, but not always, in reverse chronological order). Although most early blogs were manually updated, tools to automate the maintenance of such sites made them accessible to a much larger population, and the use of some sort of browser-based software is now a typical aspect of "blogging".

Blogs range in scope from individual diaries to arms of political campaigns, media programs, and corporations. They range in scale from the writings of one occasional author (known as a blogger), to the collaboration of a large community of writers. Many weblogs enable visitors to leave public comments, which can lead to a community of readers centered around the blog; others are non-interactive. The totality of weblogs or blog-related websites is often called the blogosphere. When a large amount of activity, information and opinion erupts around a particular subject or controversy in the blogosphere, it is sometimes called a blogstorm or blog swarm.

The format of weblogs varies, from simple bullet lists of hyperlinks, to article summaries or complete articles with user-provided comments and ratings. Individual weblog entries are almost always date and time-stamped (but this is not a pre-requisite for being a blog), with the newest post at the top (or bottom) of the page, and reader comments often appearing below it. Because incoming links to specific entries are important to many weblogs, most have a way of archiving older entries and generating a static address for them; this static link is referred to as a permalink. The latest headlines, with hyperlinks and summaries, are frequently offered in weblogs in the RSS or Atom XML format, to be read with a feed reader.

The tools for editing, organizing, and publishing weblogs are variously referred to as "content management systems", "publishing platforms", "weblog software", and simply "blogware".