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Headline News

Yahoo to Retain 90 Days of Search History

Yesterday, the blogsophere was abuzz with news that Yahoo will be retaining data for 90 days. At Search Engine Land, Barry explains that "[t]he data policy is not just inclusive of their search data but also their page views, page...

Video Recap of Weekly Search Buzz :: December 21, 2008

As the year rounds out, the search news gets a little more lax, but we still have plenty to talk about. I started off talking about how the white hats and black hats in the industry are seeing more eye...

Poll: SEOs Say Alt Attribute Does Improve Search Rankings

A few weeks ago I ran a poll asking does the alt tag improve rankings in search engines. We have now received over a hundred responses from our readers, who I assume are mostly SEOs. About 80% said, yes, using...

Tips & Information

RSS is a family of XML file formats for web syndication used by (amongst other things) news websites and weblogs. The abbreviation is used to refer to the following standards:

Rich Site Summary (RSS 0.91)

RDF Site Summary (RSS 0.9 and 1.0)

Really Simple Syndication (RSS 2.0)

The technology behind RSS allows internet users to subscribe to websites that have provided RSS feeds; these are typically sites that change or add content regularly. To use this technology, users are required to download an aggregation service, which presents new articles in a list, giving a line or two of each article and a link to the full article or post. Unlike subscriptions to pulp-based newspapers and magazines, RSS subscriptions are free.

The RSS formats provide web content or summaries of web content together with links to the full versions of the content, and other meta-data. This information is delivered as an XML file called RSS feed, webfeed, RSS stream, or RSS channel. In addition to facilitating syndication, RSS allows a website's frequent readers to track updates on the site using a news aggregator.