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Headline News

As the year rounds out, the search news gets a little more lax, but we still have plenty to talk about. I started off talking about how the white hats and black hats in the industry are seeing more eye...


A few weeks ago I ran a poll asking does the alt tag improve rankings in search engines. We have now received over a hundred responses from our readers, who I assume are mostly SEOs. About 80% said, yes, using...


A Google Webmaster Help thread asks, can Google read links in Flash files or JavaScript? The simple answer is yes, they can. But it is not that simple. Some people want to know the answer to this question because they...




Tips & Information

Paid Inclusion

Paid inclusion is a fee-based model for submitting website listings to search engines. The fee structure is used by search engines as a filter against superfluous submissions, and also as a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be cataloged on a regular basis. A per-click fee may also apply. Each search engine is different. Some sites only allow paid inclusion, although these have had little success. More frequently, many search engines, like Yahoo, mix paid inclusion (per-page and per-click fee) with results from web crawling. Others like Google do not let webmasters pay to be in their search engine listing (advertisements are shown separately and labeled as such).

Often the line between pay-per-click advertising and paid inclusion is debatable. Some have lobbied for any paid listing to be labeled as an advertisement. While, defenders insist they are not actually ads since the webmasters do not control the content of the listing, its ranking, or even whether its shown to any users.

SEOs often use paid inclusion, since they can quickly get their pages into the web index, test out of different approaches to improving ranking, and see the results, often within a couple days, instead of waiting weeks or months. Sometimes knowledge gained is then used to optimize other web pages, without payment.


 

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Seo Search Engine Optimization Placement Positioning and Website Web Site Page Design
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