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Today's search engine marketing news and opinion: Paid Links: A Black Hat/White Hat Discussion; Look for SEO Opportunities in these Dire Economic Times; Yahoo Shareholder Wants Search Sold to Microsoft; and more.

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Today's search engine marketing news and opinion: User Ratings and Reviews: Join the Conversation; Citysearch Launches Application for iPhone; Google Chrome Out of Beta; and more.

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Today's search engine marketing news and opinion: Buying Links is Hard Work; What Will 2009 Bring Us?; Online Video Wins the 9-5 Hour, Weekdays; and more.

Tips & Information

PageRank

PageRank is a family of algorithms for assigning numerical weightings to hyperlinked documents (or web pages) indexed by a search engine. Its properties are much discussed by search engine optimization (SEO) experts. The PageRank system is used by the popular search engine Google to help determine a page's relevance or importance. It was developed by Google's founders Larry Page and Sergey Brin while at Stanford University in 1998. As Google puts it:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. Google interprets a link from page A to page B as a vote, by page A, for page B. But Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."