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Headline News

Yahoo makes search ads more geographically detailed

By adding the options for its advertisers to target users within cities and zip codes, Yahoo has provided more detailed advertising options to users of its Panama Platform An excerpt from clickz...

On Google SandBox Effect

Google SandBox effect is considered to be form of treatment that new sites get once they are online or after a period of 3 months being online. Ann Smarty at SEJ gives a good synopsis of what it is....

Semantic Web And Advertising

The Semantic Web is a grand initiative to make the whole of the Internet machine readable. At the Web 3.0 conference & Expo the discussions were more in tune with how Semantic web would be...

Tips & Information

PageRank

PageRank is a family of algorithms for assigning numerical weightings to hyperlinked documents (or web pages) indexed by a search engine. Its properties are much discussed by search engine optimization (SEO) experts. The PageRank system is used by the popular search engine Google to help determine a page's relevance or importance. It was developed by Google's founders Larry Page and Sergey Brin while at Stanford University in 1998. As Google puts it:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. Google interprets a link from page A to page B as a vote, by page A, for page B. But Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."