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Daily Search Forum Recap: January 2, 2009

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

Happy '09 New Years From Search Industry: Logos from Google, Yahoo, AOL, Live, Ask & Others

Happy New Years Search Engine Roundtable readers! I would like to wish you a happy and healthy 2009 from myself and the whole search industry. To keep up our tradition, below is a collection of special logos from the 2009...

MSN adCenter's Content Ads Showing Horrible Click Through Rates?

Brent Csutoras published results of his Microsoft ContentAds test by accident. I wasn't able to see all the results because he pulled them after being notified that he is not allowed to share any stats because he is in a...

Tips & Information

PageRank

PageRank is a family of algorithms for assigning numerical weightings to hyperlinked documents (or web pages) indexed by a search engine. Its properties are much discussed by search engine optimization (SEO) experts. The PageRank system is used by the popular search engine Google to help determine a page's relevance or importance. It was developed by Google's founders Larry Page and Sergey Brin while at Stanford University in 1998. As Google puts it:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. Google interprets a link from page A to page B as a vote, by page A, for page B. But Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."