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Headline News

How to avoid click fraud

Click fraud is becoming a major problem for online advertisers. If you advertise your website on pay per click search engines such as Overture or Google AdWords, chances are that you pay way too much for your clicks.

Can your website usability influence your search engine rankings?

Do search engines care about the usability of your web pages? Does it make a difference whether your web pages are easy to navigate or not? A recent patent application from Yahoo indicates that search engines might take a look at your web page design.

Axandra's Christmas SEO crossword puzzle

Instead of our regular weekly articles, news and facts, we decided to publish a Christmas crossword puzzle about search engine optimization this week. Have fun! :-)

Tips & Information

PageRank

PageRank is a family of algorithms for assigning numerical weightings to hyperlinked documents (or web pages) indexed by a search engine. Its properties are much discussed by search engine optimization (SEO) experts. The PageRank system is used by the popular search engine Google to help determine a page's relevance or importance. It was developed by Google's founders Larry Page and Sergey Brin while at Stanford University in 1998. As Google puts it:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. Google interprets a link from page A to page B as a vote, by page A, for page B. But Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."