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independent americaRecently, I've developed an appetite for documentaries about American economics and culture. The next movie on my list is: Independent America: the two-lane search for mom & pop.

The documentary was produced by Hanson Hosein and Heather Hughes. Both worked as international news reporters for NBC. Following their focus on international conflcts they decided to take a look at the economic tensions in rural  America.  This morning, I listened to Hosein's interview on SmallBiz America Radio, where he talked about the flim's recent growth.

 



We originally started off going to grassroots organizations and it's slowly penetrated the Internet then Sundance picked it up after yahoo picked it up.There's this growing awareness environmentalism and sustainability,it's becoming ingrained in peoples minds in a mainstream way.

 

Independent America has also been broadcast by NHK Japan, SuperChannel Canada SBS Australia, Qantas Airlines. It was named the Audience Favorite Port Townsend Film Festival. You can read the official blog to learn more about Independent America

One corporation Hosein mentioned in the interview was Wal-Mart, which has been attacked from countless organizations and media during the past five years. Talking directly to Wal-Mart made Independent America a much more "even-handed" film, according to Hosein.

Hosein and Hughes put feelers to Wal-Mart, Starbucks and Borders.  Hosein claimed that Wal-Mart was "great" when it came to arranging interviews and providing access to executives and employees. His impression was that you could write a book about everything good they do, along with a book about everything bad that they do.

After hearing Hosein's assesment, I was a little surprised by the prolonged attack on Wal-Mart in the official trailer, but it also targets  government subsidies that lure the larger corporations into small towns.

Hosein's observations regarding small biz reminded of some of the lessons I've learned from online reputation management and SEO:

1. Maintain an open line of communication with media and your customer base.

2. Big budgets can be fought with efficient and cost effective methods, with an increased focus on new media and reduced use of  traditional marketing.

Just as small business can co-exist with the major chains, blogs can compete and co-exist with major news outlets, if they tap into the community's support. Online, the community support consists of social networks,blogs and forums.

Hanson and Hughes felt an obligation to make the film for several reasons, but their main goal was to determine if there's an even playing field between small and big business.They discovered that some towns couldn't compete with the major corporate shopping malls and chains, but other  towns utilized their close-knit aspects to wage successful grassroots campaigns and promote local stores.

I was impressed by Hosein's objective stance regarding this hot-button issue that's usually covered from one extreme viewpoint or the other.  Judging from his remarks, the documentary uses more of a pro-independent angle rather than an anti-corporate rant you might see from someone such as Michael Moore.

We wanted to see if mom and pop were surviving ,but we realized a lot of it comes from people wanting to control their own life, support ycommunity and shopping locally. It was a sense that these people were out there surviving and some sense thriving. there are sophisticated people out there with sophisticated opinions.

I appreciate the positive contributions that corporations have on America balanced with their negative. However, I'm also a fan of local restaurants over the dull chains, and I believe that small,independent business are the backbone of America. They make the difference between a good economy and a great economy- or in today's case, the difference between a surviving economy and a dead one.


feed chronicle logo

For novice Internet users,  Google Reader, RSS feeds and other media tools may seem too foreign to tinker with. Feed Chronicle, "the collaborative newspaper" does all the work for you and arranges your story in a friendly, familiar format.feed chronicle sports

On Feed Chronicle news sources are determined by the user. The front page is displayed in a three column layout, with tabs for various news topics: World, US, Business, Technology, Entertainment, Sports, Science and Offbeat.

A simple homepage might seem like a suicide design plan for a news site, but plenty of Americans still prefer a simple and straightforward layout, such as Drudge Report. Drudge's dull design has been criticized for years, but the site attracts millions of readers each day and up to 7 billion each year.

Essentially, the  publishers of Feed Chronicle devised a personal version of Drudge Report and gave  more control to the reader. A customizable layout scheme allows each member to choose five different sources for each news segment of their online "paper".For a lighthearted, satirical source, you can choose the Onion.  Other news sources include:


I was pleased by the two-step registration process, and within 10 minutes, I completed my custom "newspaper."

Here's my list of pros and cons for the beta version of Feed Chronicle.
Pros:

  • Customizable news layout.
  • Easy interface- which caters to its target market.
  • Multiple news categories.

Cons:

  • Lack of sources for certain sections, including sports and science.

There's still room for improvement, but I think the minds at launched Feed Chronicle may have found an ideal site for news junkies.


vote vote results

Our readers have spoken, and they declared Marketingshift's top story of 2008: HBO's extreme marketing of Trueblood.

Jason Dowdell wrote the first Trueblood plost after he received an unusual package containing a vial full of red liquid along with a small card with Japanese writing on it and a URL. Eventually, Jason realized it was HBO's creative media pack to promote the new series, Trueblood.

Before we knew it, readers were hooked on the HBO hit series about modern vampires. Four months after the post, we still receive comments on a daily basis, which is why it comes as no surprise that Trueblood received 41% of the  total votes out of 10 stories. It was followed by Amazon's holiday sales record, which received 25% of the vote. In third place, there was a tie between the boycottalabamanow.com controversy and our post about slower traffic for eBay and Best Buy during holiday sales. They each received 16.7% of the vote.

We're glad you voted and enjoyed the crazy ride known as 2008 with us. We can't wait to see the amazing developments in 2009.




Tips & Information

Blog

A blog, originally (and often still) known as a weblog, is a web-based publication consisting primarily of periodic articles (normally, but not always, in reverse chronological order). Although most early blogs were manually updated, tools to automate the maintenance of such sites made them accessible to a much larger population, and the use of some sort of browser-based software is now a typical aspect of "blogging".

Blogs range in scope from individual diaries to arms of political campaigns, media programs, and corporations. They range in scale from the writings of one occasional author (known as a blogger), to the collaboration of a large community of writers. Many weblogs enable visitors to leave public comments, which can lead to a community of readers centered around the blog; others are non-interactive. The totality of weblogs or blog-related websites is often called the blogosphere. When a large amount of activity, information and opinion erupts around a particular subject or controversy in the blogosphere, it is sometimes called a blogstorm or blog swarm.

The format of weblogs varies, from simple bullet lists of hyperlinks, to article summaries or complete articles with user-provided comments and ratings. Individual weblog entries are almost always date and time-stamped (but this is not a pre-requisite for being a blog), with the newest post at the top (or bottom) of the page, and reader comments often appearing below it. Because incoming links to specific entries are important to many weblogs, most have a way of archiving older entries and generating a static address for them; this static link is referred to as a permalink. The latest headlines, with hyperlinks and summaries, are frequently offered in weblogs in the RSS or Atom XML format, to be read with a feed reader.

The tools for editing, organizing, and publishing weblogs are variously referred to as "content management systems", "publishing platforms", "weblog software", and simply "blogware".



 

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