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Headline News

Using Age Of A Domain To Calculate Relevance

At SEO By the Sea, Bill Slawski has a post on a patent filing by Microsoft in using the age of a domain to reduce the impact of link farming on search engine results. The concept uses the information...

Shortening URLs

With the spread of micro-blogging services, there is a change in the way URLs are conveyed. Long URLs tend to get unwieldy for use on micro-blogging services and hence the URL shortening services that...

MySpace Breaks Wall Around User Data

MySpace in an unprecedented move favoring its users enabled them to share their profile data, photos and other information with third party sites. The roll-out was announced for sites such as Yahoo,...

Tips & Information

Content Optimization

A site may contain many commonly searched keywords but these will not show up on the first pages of a search if they are not deemed 'important' For example, if a webpage is started and it contains the word 'Wikipedia' and subsequently 'Wikipedia' is typed into Google, the chances of the newly created site appearing in even the first million results is slim.

The content of each webpage is objectively evaluated by analyzing included keywords. While previous analysis used the now outdated keyword density method, the analysis now includes factors such as proximity, distribution, occurrence, and on-topic issues.

Methods commonly used to optimize content include:

•  Choosing a domain name that accurately represents the content
•  Including keywords in the site's directory and file names
•  Using concise page titles that include keywords
•  Writing META descriptions the summarize each page's content
•  Emphasizing each page's main topic with H1 heading tags, and sub-topics with H2, H3, and lesser heading tags
•  Centering each web page on a small number of keywords
•  Provide alternative methods for viewing content that is not spidered well (such as Flash and frames)
•  Including keywords in the alt attribute of graphics
•  Emphasizing quality and originality (over copied or duplicated content is penalized by most search engines)
•  Including fresh and frequently updated content
•  Adding a "site map" page to guarantee effective spidering of entire site
•  Avoiding excessive numbers of links on any page. Google recommends no more than 100.
•  Organizing site navigation so that pages are only a few clicks away from the home page
•  Dividing large pages into smaller, more easily focused pages
•  Increasing the amount of content on each page to increases the chance of keyword phrase matches.
•  Add title attribute to links and images.
•  Rewrite dynamic URLs (htaccess rewrite)