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Headline News

SearchDay | Buying Links is Hard Work

Today's search engine marketing news and opinion: Buying Links is Hard Work; What Will 2009 Bring Us?; Online Video Wins the 9-5 Hour, Weekdays; and more.

SearchDay | Could the Web be the Answer to Economic Plight?

Today's search engine marketing news and opinion: Could the Web be the Answer to Economic Plight?; 5 Tips for Travel Search Marketing in a Down Economy; Google Friend Connect Beta Available for All Webmasters; and more.

SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning?

Today's search engine marketing news and opinion: PPC Landing Pages: The End of the Line -- Or the Beginning?; How the Wal-mart Grinch Stole Black Friday Link Love; Yahoo Adds Search Assist to Image Search; and more.

Tips & Information

RSS is a family of XML file formats for web syndication used by (amongst other things) news websites and weblogs. The abbreviation is used to refer to the following standards:

Rich Site Summary (RSS 0.91)

RDF Site Summary (RSS 0.9 and 1.0)

Really Simple Syndication (RSS 2.0)

The technology behind RSS allows internet users to subscribe to websites that have provided RSS feeds; these are typically sites that change or add content regularly. To use this technology, users are required to download an aggregation service, which presents new articles in a list, giving a line or two of each article and a link to the full article or post. Unlike subscriptions to pulp-based newspapers and magazines, RSS subscriptions are free.

The RSS formats provide web content or summaries of web content together with links to the full versions of the content, and other meta-data. This information is delivered as an XML file called RSS feed, webfeed, RSS stream, or RSS channel. In addition to facilitating syndication, RSS allows a website's frequent readers to track updates on the site using a news aggregator.