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Headline News

Visual Tricks in ShamWow and other ads

By now, you've probably seen that Sham Wow ad starring Vince Offer- a slick-talking spike-haired wiseguy in his 20's who raves about an overpriced rag.

I was joking around with my friends about Vince's condescending tone, New York accent. His pompous demeanor ,headset and rushed delivery imply that he has better things to do than waste his time talking to you- the ignorant consumer.

My favorite Shamwow quotes from Vince:

'Are you following me camera guy?'

'You know the Germans are always going to make good stuff.'

'You're going to spend $20 a month on paper towels so you already throwing your money away.'

I think one reason the infomercial became memorable from the clutter of late-night ads is because of his tacky headset. It's totally irrelevant to the ad, but it's also one of the main items you remember. For some reason, those seemingly  trivial visual touches can make a lasting impression.

Don't believe me? Ask anyone from the Orlando area about Appliance Direct. For years,a lady in plaid dress and a knee brace has yelled "If you didn't buy direct, you paid too much!" at the end of every ad. The funny thing is- her knee brace has alternated between each leg. Obviously, she recovered from her initial injury years ago, but for some odd reason, the brace remained. "Lee the appliance lady" told tackyfabulousorlando blog, that the knee brace remains because it evoked a positive reaction from focus groups.

So what's my point? Whether its a knee brace or a headset, those simple visual tricks can distinguish a brand from the rest of the pack.

Blockbuster and Netflix Should Offer Cheaper Media Players

Roku's Netflix player was Wired magazine's top gift of 2008, and for good reason. For $100, Netflix subscribers get an easy way to watch thousands of movies on their home TV.

The Netflix player uses RCA cords (The same cords you use for your DVD player) to sync your PC with the TV. That means you don't have to mess around with VGA adaptors and DVI cords.
Not to be outdone by its rival, Blockbuster also created a digital media player. Blockbuster's digital mediapoint has several appealing aspects:

• Progressive playback, rather than streaming video,
• Multiple outlets, including HDMI,two USB  ports, Ethernet port, WiFi and an SD slot.
• New movies are available within 30 days of DVD release.

You get the player free if you spend $99 for 25 rentals, but unlike Netflix, you'll eventually pay for play. Rentals cost $1.75 after you view your first 25 titles, but Netflix's plans include unlimited views.

Everbody lovers a device that makes life a little easier, but for every average joe who doesn't know the difference between an AVG cord and a DVI cord, there are savvy consumers who realize they can save hundreds of dollars if they:

1. Subscribe to Netflix's cheapest plan.
2. Connect one cord from the PC to the TV
3. Adjust the display settings in the computer's control panel.

X-Box 360 owners can save even more time by just subscribing to Netflix's service on X-Box Live. I just wonder howif and when the general public will learn about the cheaper option.

Tweebay Could Revolutionize Online Auctions

As if 2008 wasn't hard enough for eBay, now it has Twitter to compete with. Developer Paul Rawlings just launched Tweebay,  the radical new version of online auctions.

I discovered this new market during my read through TechCrunch . On its surface, Tweeter looks like its still in desperate need of some fine-tuning. Here's a general overview of the auction process as it stands:

• You have 240 characters to describe your item and can upload one photo, so use it wisely.
• Every time you post an item for sale,bid or make any type of transaction on Tweebay, you'll receive a Direct Message on Twitter to confirm its you.
• Shoppers can browse through 22 different categories, ranging from antiques to video games.
• As of today, there's no standard method of payment. The buyer and the user must reach an agreement.

Since Tweebay is in its initial stages, it's too early to predict how much of an impact it could have on e-commerce and auction sites such as eBay. Facebook launched a market last year, but it's failed to generate notable momentum, and it's buried underneath dozens of other applications on the cluttered interface.

Tips & Information

7 Effective Homepage Tips that will have your Visitors Begging for More!

The truth is how you present your website will determine how customers view you and your product. This can directly translate into how effective your website actually is and whether or not you get alot of sales or just a few. Think of it this way. Whenever you go into a store you usually always go in from the front entrance, not the side or the back, but the front. Just like when people visit your website, they probably always come in from the home page and go around your site. Sometimes they may come in from another link to one of your subpage but trust me they will jump on your front page to check it out and rightly so.

The front page is where all of the best information should be. Now this is not to say that your subpages as useless and that there shouldn't be valuable information on them. I am just saying that the main page should contain timbits of all the valuable information located throughout your site. Usually your front page is the main attraction and includes features and elements that your subpages won't have. It is almost like a "wow page" full of rich content.

Here are some tips on how to impress your visitors as soon as they get to your site:

Tip Number 1: Offer something to the visitor as soon as they get to your site: -This is important to really grab a visitors attention. Some things you may want to put at the top or near the top of your site are free offers like "free ebook" or "free domain" ect...

Tip Number 2: Give them content that is updated daily: -Make sure you have content on your front page that is updated daily. This will not only give them something to look forward to every day but it will show that your site is updated often and gives them a reason to keep coming back. Tip Number 3: Showcase new and featured product: -Showcasing products on the front page will immediately get visitors interested on what you are offering. It will help show them what your site is about as well as it will make them want to browse more of your e-store.

Tip Number 4: Add highlights from other parts of your website: Add little bits of info from your subpages to give them a view of what your site contains. For example if your site has an article section post a few new articles each day.

Tip Number 5: Offer sales and discounts on your front page: Offering discounts and coupons will definitely get people interested in what you are selling. Saving money and getting a good deal is always a good reason to look around and purchase something off of your site. Make sure the sales can be seen clearly and do have an expiration date that you stick to.

Tip Number 6: Add content that is only specific for your front page: -Another great thing to do is offer content that can only be found on your front page. This will give your visitors even more content to choose from without having to view it on every page. Some things you may just have on the front page are tips, news headlines or article samples.

Tip Number 7: Don't post full stories or articles on the front page but timbits of them so they click through your site: -Whenever you are posting articles or stories on the front page make sure to post only a sample of the article. Include a "click here for more" link so that they can view the whole article. This will interest them more will have them going to new parts of your website. It will also help keep your front page from being cluttered.