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Headline News

Yahoo Teams With McAfee To Offer Safer Search

Search on Yahoo gets more safer with a new tool called SearchScan that scans the results page and flags them if they fit the criteria for harmful pages to your computer. This tools works upon...

Yahoo launches Digital Aedvertising Solution - APT

Yahoo has launched its digital advertising solution called APT (formerly called AMP). An excerpt from Search Engine Journal Specifically, these benefits are: Fostering a more transparent marketplace...

Google Renames Custom Search To Site Search

Google has renamed its Custom Search Business Edition to Google Site Search. The re-branding also includes a host of new features to provide more control to Website administrators. An excerpt from...

Tips & Information

PageRank

PageRank is a family of algorithms for assigning numerical weightings to hyperlinked documents (or web pages) indexed by a search engine. Its properties are much discussed by search engine optimization (SEO) experts. The PageRank system is used by the popular search engine Google to help determine a page's relevance or importance. It was developed by Google's founders Larry Page and Sergey Brin while at Stanford University in 1998. As Google puts it:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. Google interprets a link from page A to page B as a vote, by page A, for page B. But Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."