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Headline News

Major Google Search Results Changes, January 2009

A few days ago, we reported the last Google PageRank update of 2008. We're not certain if this is related, but there are a lot of interesting observations related to the PageRank update that we've seen. For once, I've noticed...

Major Google Search Results Changes, January 2009

A few days ago, we reported the last Google PageRank update of 2008. We're not certain if this is related, but there are a lot of interesting observations related to the PageRank update that we've seen. For once, I've noticed...

Have a Question For Google? Using Google's New Discussion Area Might Not Help

A few months ago, Google opened up new interactive discussion areas to help improve Google's communication between Google and the people who use Google's products and services. In fact, the Google Webmaster Help area moved over a month ago today....

Tips & Information

PageRank

PageRank is a family of algorithms for assigning numerical weightings to hyperlinked documents (or web pages) indexed by a search engine. Its properties are much discussed by search engine optimization (SEO) experts. The PageRank system is used by the popular search engine Google to help determine a page's relevance or importance. It was developed by Google's founders Larry Page and Sergey Brin while at Stanford University in 1998. As Google puts it:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. Google interprets a link from page A to page B as a vote, by page A, for page B. But Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."